The Re.Store was founded by Mische after 14 years designing for lifestyle brands worldwide. Always finding herself joining the brands in their early days, some at the very beginnings, allowed her to spend her career being part of their global growth. Seeing the good, and the difficult ways to build a brand. Originally an online hub, The Re.store was a place to find out about Mische’s yoga classes that organically grew in to offering so much more.
“As a fashion designer for many years I left a full time job in June 2019 to teach yoga and get as far away from the fashion industry as possible, the second time in my life I had tried this. By September I was missing design so much, I was unsure of my life direction. Everyone asked why I wasn’t starting my own collection, I didn’t want to hear it, I was done with the fashion industry. In November I knew a part of me was missing and so one slow Sunday afternoon, I put pen to paper. Two weeks later I had created a brand and our first collection, it just poured out of me. I was combining my two loves, design and yoga. 11 months later we launched.
My aim for the brand was to create beautiful pieces of clothing that spoke to the vintage loving, fashion mix-matching ladies out there, a group that I felt the spots industry missed out. All you could find in the world of athleisure were garish prints, instagram worthy neutrals and black. I live in my yoga gear, I wear leggings under vintage dresses, I never take a sports bra off and I really longed for something that represented who I was outside of the studio. I figured it couldn’t be just me.”
We are proud to be made in the UK, inspired by all things vintage and to consider the entire ethical process of making our products.
Welcome to The Re.Store x