Welcome to The Re.Store, here we are all about conscious, slow made Yogawear, with a soul.
Re. was founded by fashion designer and yoga teacher Mische after 14 years designing for lifestyle brands worldwide (Jack Wills, Herschel Supply Co. and Truly). Always finding herself joining the brands in their early stages, some at the very beginning, allowed her to spend her career being part of their global growth, seeing the good, and the difficult ways to build a brand.
The more she taught yoga, the less connected she felt to some areas of the fashion industry, not only because of the mass production and the impact this has on the environment, but also in relation to mental health within an industry that prides itself on being busy. Struggling to connect the two paths, Mische left her 9-5 design role to teach yoga, but she longed for yogawear that spoke to her vintage loving aesthetic, and she found others that longed for it too.
“I love shopping vintage pieces, the bold prints, the unique silhouettes but most of all I love that each piece has a story, and a very special place in our hearts. I want you to have this same relationship with your yogawear. So, I designed our very own capsule collection of super flattering, yoga friendly activewear, that is available in our core solid colours and in our hand drawn print that is steep in history. I knew that if Re. was going to happen it had to be done differently, I didn’t want to make volumes of product in order to achieve a margin, I wanted this to be small, bespoke, ethical and I wanted to be able to grow the product with the customers ideas and values steering the ship.”
We are proud to be made slowly in the UK, considering the entire ethical process of making our vintage inspired products.
Welcome to The Re.Store x